Mr. Clean Car Wash: Procter & Gamble's Foray into Services

Case Code: BSTR375
Case Length: 21 Pages
Period: 2007-2010
Pub Date: 2010
Teaching Note: Not Available

Price: Rs.500
Organization: Procter & Gamble Company
Industry: Consumer Packaged Goods
Countries: US
Themes: Entry Strategy, Franchising

Abstract Case Intro 1 Case Intro 2 Excerpts

P&G - A Leading Consumer Packaged Goods Company

P&G was founded in 1837 after William Procter, a candle maker, and his brother-in-law, James Gamble (Gamble), a soap maker, merged their businesses. Their business was based in Cincinnati, which was well known as a meat packing center...

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